Case study
Physio123
Physio123 is a comprehensive digital marketing agency specializing in providing tailored solutions for physiotherapy practices. They offer a range of services including website design, search engine optimization (SEO), content creation, and online marketing strategies.
Background
During my tenure at Physio123, we faced a challenge: the company operated five international websites, each with distinct designs and content. Unfortunately, this fragmented approach resulted in a lack of cohesion, making it difficult for users to perceive them as part of the same brand. Additionally, payment processing was manual, relying on phone calls, and customer orders were stored in an unwieldy Excel file.
To address these issues, I proposed a comprehensive solution: consolidating all five websites into a single platform with a unified design. Here’s how I achieved this:
MVC Framework Integration:
I recommended using an MVC (Model-View-Controller) framework to streamline website management. By combining all sites under one platform, we could achieve consistency and simplify maintenance.
Laravel was the chosen framework due to its robust features and scalability.
Unified Design
Leveraging Figma designs provided by the client, I created a cohesive and brand-aligned interface using Laravel.
The intelligent page structuring in Laravel allowed us to dynamically swap out relevant content based on the user’s location or preferences. This ensured that content updates propagated across all variations of the site.
Custom Cart System
I developed a database-driven cart system that allowed users to customize their service packages. Add-ons, pricing, and other details were managed through a content management system (CMS). Users could build their desired package directly on the client website.
Secure Payment Processing
To enhance user experience and security, I integrated Stripe for payment processing. Card details were securely handled, and subscriptions could be easily managed.
Results
The unified platform streamlined website management, reducing maintenance efforts. Users experienced a consistent brand identity across all international sites. Manual order processing was replaced with an efficient online system. The client’s revenue increased due to improved user experience and streamlined processes.
My Role
As the sole full-stack developer, I: Created the front-end from scratch using HTML5, CSS3, and VanillaJS, and developed the back-end using PHP and Laravel.
