Conversion Rate Optimisation is about understanding where an existing experience could work better, developing a considered solution and using experimentation to measure whether that change genuinely makes a difference.
I help turn hypotheses, customer insights and improvement ideas into fully working digital experiments. That can range from focused changes to individual components through to more complex experiences spanning multiple stages of a customer journey.
My focus is on making experiments feel like a natural part of the existing website, while considering usability, technical limitations and how the experience will behave across different devices and scenarios.
What’s Included in Conversion Rate Optimisation
I support the development side of experimentation from early technical exploration through to implementation and QA, helping turn an idea into something that can be confidently tested.
Experiment Development
- Developing A/B and multivariate test experiences
- Translating hypotheses and designs into working experiments
- Building component, page and journey-level changes
- Working within existing websites and technical constraints
- Supporting experimentation across desktop and mobile experiences
Technical Scoping
- Assessing the feasibility of proposed experiments
- Identifying technical dependencies and limitations early
- Exploring different approaches before development begins
- Understanding existing site behaviour and functionality
- Helping shape ideas into something practical and testable
QA & Validation
- Testing experiments across browsers and devices
- Validating different experiment variations and scenarios
- Checking responsive behaviour and interaction states
- Identifying edge cases before an experiment goes live
- Ensuring the finished experience matches the intended solution
Experimentation Platforms
I’m comfortable working within established experimentation environments and integrating changes into existing websites rather than requiring an experience to be rebuilt from scratch.