Development with the wider journey in mind
My work sits where development, UX and experimentation overlap. I’m not only thinking about whether something can be built, but how people will use it, whether it solves the right problem and how easy it will be to maintain afterwards.
For more detail, you can read about my work in front-end development, WordPress development, conversion rate optimisation and technical problem solving.
If you’re reviewing an existing site, these articles cover what makes a business website feel trustworthy and why website visitors might not get in touch.
How projects work
1. Discuss
We start with what you need the website to achieve, what is getting in the way now and whether the right answer is a new build, an improvement or a smaller technical fix.
2. Scope
I turn that into a clear technical approach so you know what is being built, what is not and where the priorities are before development begins.
3. Build
I develop the agreed work with maintainability, accessibility, performance and the wider user journey in mind.
4. QA
The work is checked across relevant browsers, devices and journeys, with automated testing where it adds value.
5. Launch
Once everything is signed off, the work can go live with a clear understanding of what was changed and what may be worth improving next.
Local when useful, remote when easier
Being based in Oswestry means I’m well placed to work with businesses across Shropshire and the Welsh border, including Oswestry, Shrewsbury, Telford and nearby areas. If meeting in person would genuinely help, that is an option. If not, the whole project can be handled remotely without turning a website project into a logistical expedition. If you’re curious how I ended up here, I’ve also written about moving from Merseyside to Oswestry.
A few useful questions
Do you only work with businesses in Oswestry?
No. I’m based in Oswestry and happy to work locally across Shropshire, but I also work remotely with businesses and teams throughout the UK.
Can you improve an existing website instead of rebuilding it?
Absolutely. A rebuild is not automatically the best answer. I can review what is already there, identify the parts causing problems and improve the existing site when that makes more sense.
Do we need to meet in person?
Not at all. Most projects can be handled remotely, but being local means an in-person conversation is available when it would make the work easier.
How much does a website cost?
My Starter Website package starts at £495 and includes up to five core pages, a contact form, a responsive WordPress build and basic on-page SEO setup. Website improvements start at £150 per job, and a Website Health Check is £95. See my website pricing and what’s included. The final quote depends on the pages, functionality and content needed.
Can you work with my designer or agency?
Yes. I can work directly with a business, alongside an existing designer or as development support for an agency or internal team.
What technologies do you work with?
My main work covers modern front-end development and WordPress, including JavaScript, PHP, ACF, Timber and Twig, alongside QA, experimentation and performance work.
Planning a new website or some improvements?
If you need a new website, help improving an existing one or somebody who can untangle a technical problem without making it more complicated, take a look at my recent projects or get in touch.
