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Web Development in Shrewsbury

Web developer serving Shrewsbury, Shropshire.

Web development for Shrewsbury businesses that need a site to feel as considered as the business behind it, from new WordPress builds to focused improvements.

I’m Barry, a web developer based in Oswestry and working across Shropshire, including Shrewsbury. For smaller businesses, independents and professional services, the website often has to do a lot of jobs at once: explain what you do, build trust quickly and make it easy for somebody to enquire.

That means I’m less interested in adding features for the sake of it and more interested in making the site clearer, easier to manage and better at turning interest into an actual next step.

Websites that still feel like your business

For a smaller business, the website usually needs to explain a lot without feeling corporate or generic. Working directly with me makes it easier to keep the useful personality while still giving customers a clear route to enquire, book or get in touch.

I’m based in Oswestry, so I’m not going to pretend I have an office around the corner in Shrewsbury. The project can be handled remotely, and an in-person conversation is an option when it would genuinely make things easier.

10+

Years in development.

100+

Experiments delivered.

4

Core specialisms.

Shropshire

Working across the county.

Work for service-led businesses

View All Projects
“I would thoroughly recommend Barry Tickle for any web design work. As a result of Barry’s hard work my businesses have been successful and I’m completely grateful to Barry for everything he’s done to help.”
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Nick Bertram-Powell

Client · Liverpool Piano Lessons & Liverpool Guitar Lessons

WHY WORK WITH ME

Development experience with the wider picture in mind.

01

Development and optimisation

I bring front-end development, WordPress and experimentation together, so I’m thinking about how a website works for users as well as how it is built.

02

Direct communication

You work directly with the person doing the development, making technical decisions, feedback and changes much easier to discuss.

03

Improve before rebuilding

Not every website needs to be replaced. If the foundations are solid, I’m happy improving what is already there rather than recommending a rebuild for the sake of it.

04

Proper QA

I test across browsers, devices and user journeys, with automated testing where it makes sense. ‘It worked on my laptop’ is unfortunately not considered a QA strategy.

Useful work, not a website shopping list

Build or rebuild a WordPress website

Bespoke WordPress development using structured content and reusable components, giving you a site that is flexible to manage without turning the admin area into a maze.

Improve an existing website

If a site already has solid foundations, I can improve the parts causing friction instead of automatically recommending that everything gets thrown in the bin and rebuilt.

Front-end development support

Responsive, accessible front-end development for finished designs, existing codebases and new features, with maintainability and performance considered from the start.

Conversion and experimentation

I can help identify friction in customer journeys, build improvements and develop experiments to understand whether those changes genuinely make the experience more effective.

A website has to earn trust quickly

For an independent business or professional service, visitors are often deciding whether they trust you before they ever speak to you. I look at the structure, interaction and technical implementation together rather than treating the front end as decoration.

Explore my work in front-end development, WordPress development, conversion rate optimisation and technical problem solving.

How projects work

1. Discuss

We start with what the website needs to achieve, what is getting in the way now and whether the answer is a new build, a focused improvement or a smaller technical fix.

2. Scope

I turn that into a clear technical approach, including priorities and boundaries, before development begins.

3. Build

I develop the agreed work with maintainability, accessibility, performance and the wider user journey in mind.

4. QA

The work is checked across relevant browsers, devices and journeys, with automated testing where it adds value.

5. Launch

Once everything is signed off, the work can go live with a clear record of what changed and what may be worth improving next.

Serving Shrewsbury from Shropshire

I’m based in Oswestry and work with businesses across Shropshire, including Shrewsbury. If meeting in person would make the work easier, that can be arranged; otherwise the full project can be handled remotely.

A few useful questions

Do you only work with businesses in Shrewsbury?

No. I work with businesses throughout Shropshire and remotely with teams across the UK.

Can you improve an existing website instead of rebuilding it?

Absolutely. I can assess what is already working, identify the parts causing friction and improve the current site when that is the better investment.

Do we need to meet in person?

No. Most projects work well remotely, although an in-person conversation is available when it would be useful.

How much does a website cost?

It depends on the size, functionality and whether we are building from scratch or improving an existing site. I scope the work before recommending a cost.

Can you work with my designer or agency?

Yes. I can work directly with your business, alongside a designer, or as development support for an agency or internal team.

What technologies do you work with?

My core work covers modern front-end development and WordPress, including JavaScript, PHP, ACF, Timber and Twig, alongside QA, experimentation and performance work.

Looking for a web developer serving Shrewsbury?

If you need a new website, improvements to an existing one or help with a difficult technical problem, explore my recent projects or get in touch.

Specialties

  • WordPress
  • Front-end Development
  • CRO
  • JavaScript
  • ACF
  • QA

Let's make something work better.