Insights
Thoughts on experimentation, product design and building better digital experiences.

UX
I spend a lot of time thinking about user experience in websites, experiments and conversion journeys, but recently I realised there was one part of my own site that I had barely questioned at all: the blog. I had written a long article about a WordPress plugin I built called Form Relay, and although I […]
UX
I spend a lot of time thinking about user experience in websites, experiments and conversion journeys, but recently I realised there was one part...
I’ve built bespoke WordPress themes for years, and forms have always been one of those things that feel like they should be incredibly simple....
I’ve worked with WordPress for a long time now, and one thing I’ve learned is that a good WordPress build doesn’t need to be...