Insights

Thoughts, experiments and practical discoveries.

Thoughts on experimentation, product design and building better digital experiences.

UX

Bringing UX Into My Blog: How I Ended Up Building a Chapter-Based Reader

I spend a lot of time thinking about user experience in websites, experiments and conversion journeys, but recently I realised there was one part of my own site that I had barely questioned at all: the blog. I had written a long article about a WordPress plugin I built called Form Relay, and although I […]

Notes from the work

UX

Bringing UX Into My Blog: How I Ended Up Building a Chapter-Based Reader

I spend a lot of time thinking about user experience in websites, experiments and conversion journeys, but recently I realised there was one part...

Why I Built Form Relay: The WordPress Form Handler I Actually Wanted

I’ve built bespoke WordPress themes for years, and forms have always been one of those things that feel like they should be incredibly simple....

WordPress development without the unnecessary complexity

I’ve worked with WordPress for a long time now, and one thing I’ve learned is that a good WordPress build doesn’t need to be...

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