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Web Development in Telford

Web developer serving Telford, Shropshire.

Web development for Telford businesses that need more from an existing site, from front-end improvements and WordPress work to CRO, QA and technical problem solving.

I’m Barry, a web developer based in Oswestry and working across Shropshire, including Telford. I’m particularly useful when a website already exists but has become awkward to maintain, slow to change or full of technical compromises that nobody quite wants to touch.

That could mean rebuilding part of the front end, improving WordPress, supporting an internal or agency team, or testing changes before committing to a much bigger piece of work.

Technical support without starting from zero

A mature website usually has history: existing systems, tracking, integrations, content and people who rely on it. I’m comfortable working inside that reality rather than assuming the cleanest answer is to throw everything away.

For Telford businesses, that makes me a good fit when the job is less about starting with a blank canvas and more about improving something that already has users, content and technical baggage attached to it.

10+

Years in development.

100+

Experiments delivered.

4

Core specialisms.

Shropshire

Working across the county.

Development & optimisation work

View All Projects
“I would thoroughly recommend Barry Tickle for any web design work. As a result of Barry’s hard work my businesses have been successful and I’m completely grateful to Barry for everything he’s done to help.”
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Nick Bertram-Powell

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WHY WORK WITH ME

Development experience with the wider picture in mind.

01

Development and optimisation

I bring front-end development, WordPress and experimentation together, so I’m thinking about how a website works for users as well as how it is built.

02

Direct communication

You work directly with the person doing the development, making technical decisions, feedback and changes much easier to discuss.

03

Improve before rebuilding

Not every website needs to be replaced. If the foundations are solid, I’m happy improving what is already there rather than recommending a rebuild for the sake of it.

04

Proper QA

I test across browsers, devices and user journeys, with automated testing where it makes sense. ‘It worked on my laptop’ is unfortunately not considered a QA strategy.

Where I can slot in

Build or rebuild a WordPress website

Bespoke WordPress development using structured content and reusable components, giving you a site that is flexible to manage without turning the admin area into a maze.

Improve an existing website

If a site already has solid foundations, I can improve the parts causing friction instead of automatically recommending that everything gets thrown in the bin and rebuilt.

Front-end development support

Responsive, accessible front-end development for finished designs, existing codebases and new features, with maintainability and performance considered from the start.

Conversion and experimentation

I can help identify friction in customer journeys, build improvements and develop experiments to understand whether those changes genuinely make the experience more effective.

Built for existing systems, not imaginary blank slates

A lot of development work is not a shiny new build. It is making a real website safer to change, easier to maintain and better for users without breaking the systems around it. That is the kind of work I spend a lot of time doing.

Explore my work in front-end development, WordPress development, conversion rate optimisation and technical problem solving.

How I approach existing platforms

1. Discuss

We start with what the website needs to achieve, what is getting in the way now and whether the answer is a new build, a focused improvement or a smaller technical fix.

2. Scope

I turn that into a clear technical approach, including priorities and boundaries, before development begins.

3. Build

I develop the agreed work with maintainability, accessibility, performance and the wider user journey in mind.

4. QA

The work is checked across relevant browsers, devices and journeys, with automated testing where it adds value.

5. Launch

Once everything is signed off, the work can go live with a clear record of what changed and what may be worth improving next.

Working with Telford businesses from Oswestry

I’m based in Oswestry and work with businesses across Shropshire, including Telford. Most technical work can be handled remotely, but being within the county means an in-person conversation is possible when a project benefits from getting people around the same table.

A few useful questions

Do you only work with businesses in Telford?

No. I work with businesses throughout Shropshire and remotely with teams across the UK.

Can you improve an existing website instead of rebuilding it?

Absolutely. I can assess what is already working, identify the parts causing friction and improve the current site when that is the better investment.

Do we need to meet in person?

No. Most projects work well remotely, although an in-person conversation is available when it would be useful.

How much does a website cost?

It depends on the size, functionality and whether we are building from scratch or improving an existing site. I scope the work before recommending a cost.

Can you work with my designer or agency?

Yes. I can work directly with your business, alongside a designer, or as development support for an agency or internal team.

What technologies do you work with?

My core work covers modern front-end development and WordPress, including JavaScript, PHP, ACF, Timber and Twig, alongside QA, experimentation and performance work.

Need technical web support in Telford?

If you need a new website, improvements to an existing one or help with a difficult technical problem, explore my recent projects or get in touch.

Specialties

  • WordPress
  • Front-end Development
  • CRO
  • JavaScript
  • ACF
  • QA

Let's make something work better.