I’m Barry, a web developer based in Oswestry, Shropshire. I build and improve websites with a focus on front-end development, WordPress and conversion rate optimisation, helping businesses create digital experiences that are fast, accessible, easy to use and easier to maintain.
I work with businesses locally across Shropshire as well as teams throughout the UK. That might mean building a bespoke WordPress site, turning finished designs into a polished front end, improving an existing customer journey or working through a technical problem that needs a practical solution rather than another layer of unnecessary complexity.
Web development in Oswestry and Shropshire
Good web development is more than getting a page to look right. I care about how it behaves once real people start using it, how easily it can be managed afterwards and whether the technical choices actually suit the job.
My work combines development with experience in CRO, experimentation and QA, which means I’m usually thinking about the wider journey as well as the code itself. I can support projects from early technical scoping through to development, testing and ongoing optimisation.
How I can help
Front-end development
I build responsive, accessible interfaces using modern JavaScript, TypeScript, HTML and SCSS, working comfortably with established codebases as well as new builds. Read more about front-end development.
WordPress development
I build bespoke WordPress experiences using custom themes, ACF, Timber and Twig, with structured content and reusable components that give editors flexibility without turning the admin into a maze. Read more about WordPress development.
Conversion rate optimisation
I also work heavily in CRO and experimentation, developing and QAing tests designed to improve customer journeys without sacrificing performance or maintainability. Read more about conversion rate optimisation.
Technical problem solving
For less neatly labelled problems, I can help with technical scoping, debugging, integrations and feasibility work, particularly where an existing website needs improving rather than rebuilding from scratch. Read more about technical problem solving.
Local when useful, remote when easier
Being based in Oswestry means I’m well placed to work with businesses across Shropshire and the surrounding area, including Shrewsbury, Telford and nearby towns. I’m equally comfortable working remotely, so the process does not need to become a logistical expedition just because somebody wants a better website.
If you’re looking for a web developer in Oswestry or Shropshire and want somebody who can combine development, optimisation and practical technical thinking, take a look at my recent projects or get in touch.